From Translation to Connection: Why Localization Starts with Culture?

By The Omarize Team | October 21, 2024 đź§­ Introduction In today’s connected world, translation alone isn’t enough. Brands don’t just need their messages understood — they need them felt. A word-for-word interpretation might be technically correct, but if it misses the regional slang, the historical context, or a deep-seated cultural value, the message falls flat—or worse, offends. That’s where …

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